This website is for people who were contacted by telephone to participate in a survey for The Cancer Council Victoria

This study was conducted by The Social Research Centre on behalf of the Cancer Council Victoria. This study is exploring the responses of Australian adult smokers to various anti-smoking advertisements. Smokers’ thoughts about the ads, the type and level of emotion they reported experiencing after watching the ads, and any changes to their behaviour, were measured. This research forms part of a wider study that aims to determine the characteristics, particularly emotional characteristics, of anti-smoking advertisements that are most effective for Australian smokers.

When the results of the study are published they will be in a grouped format and individual participants will not be identifiable.

If you have any questions about the study, or would like more information, please contact Ms Megan Bayly (03) 9635 5468 or megan.bayly@cancervic.org.au.

The Cancer Council Victoria’s Human Research Ethics Committee has approved this project so that it meets ethical standards and ensures the confidentiality of participants’ information is protected. If you have any complaints or concerns about the manner in which this research is being conducted, please contact:

Ms Woody Macpherson
Head, Research Management Unit
The Cancer Council Victoria
(03) 9635 5100
woody.macpherson@cancervic.org.au