The relatively low level of involvement of academic researchers in the survey research industry in Australia, compared with many overseas countries (particularly the USA), has lead to a situation where best practice research methods are not as widely adopted as they should be. It has also meant that the survey research community in Australia is not well placed to respond to the various methodological challenges facing survey methodologists nowadays, including issues such as the increasing proportion of 'mobile phone only' households, declining response rates, the inappropriate use of non-probability on-line panels, poor quality sampling frames, etc.). From this viewpoint there is a 'gap' in the survey research landscape in Australia. This is the gap that the Social Research Centre's quantitative service offer strives to fill.
From a qualitative research perspective, our approach is to strengthen the evidence base for our clients through providing rigorous, in-depth analysis which is fully grounded in the data. Qualitative social research has been criticised by some for lacking both validity in methods, and transparency in analysis. We strive to address this using expert qualitative social researchers, and by offering a transparent and systematic approach to analysis, using a thematic analytical framework or ‘grid’.