Life in Australia panel

Developed and maintained by researchers at the SRC, Life in Australia is the most methodologically rigorous online panel in Australia.  It exclusively uses random probability-based sampling methods and covers both online and offline population. This gives Australian researchers, policymakers, academics and business leaders ready access to a scientifically sampled cross-section of the Australian community.

Results from Life in Australia surveys are generalisable to the adult population living in Australia and the sampling approach ensures that sampling errors and confidence intervals can be calculated. By comparison, non-probability ‘opt in’ online panels do not have these statistical properties.

Our panel members are randomly recruited via their landline or mobile phone and provide their contact details so that they can take part in surveys on a regular basis. Panel members receive a small payment for joining the panel and for each survey they complete.

Life in Australia will host discrete standalone surveys and monthly omnibus surveys.

For a quote or further information about placing questions on Life in Australia contact
03 9236 8500
9:00am - 5:00pm AEST

How is Life in Australia different?

Scientifically sampled
  • Australian and international studies show that estimates generated from well-executed probability-based surveys are more accurate than surveys administered using non-probability methods.
  • Life in Australia is the first national online panel in Australia to be recruited and maintained using exclusively probability-based sampling methods.
Includes the offline population
  • Unlike other Australian online panels, Life in Australia includes people with and without internet access. Those without internet access or not comfortable completing surveys online will be able to complete surveys by telephone or by post.
Statistical properties
  • Because the Life in Australia panel was recruited using probability-based sampling methods, survey results are generalisable to the population with known sampling errors and known confidence intervals. These statistics are not calculable from surveys conducted with panels that use non-probability (‘opt-in’) methods.

  • The methods used to recruit, conduct and maintain the panel as well as techniques used in data processing and the production of survey estimates will be publicly available and open to scrutiny.
Measuring change over time
  • In addition to staging one-off and repeat cross sectional surveys, it will also be possible to conduct longitudinal surveys. Such research is much more difficult on non-probability panels given the variety of recruitment methods used and the rapid turnover of panel members.
  • Most panelists will complete surveys online,making surveys conducted through the Life in Australia panel much more affordable than other probability-based surveys.
Quick turnaround and high response rates
  • Data collection is undertaken over a two to three-week period. Panel members are sent three reminders to encourage participation. Such an approach balances the desire to obtain high response rates with the quick turnaround we have come to expect from online research.
  • Alternative approaches with much shorter data collection periods lead to low response rates, a bias towards panel members who are more easily contactable and able to complete the questionnaire and an increased risk of bias associated with topical current events.
Key Features
  • Available for ad hoc surveys or inclusion of questions in the monthly omnibus survey
  • Data collected over a 2-3 week period
  • National sample
  • Starting panel size of around 3,300 adults aged 18 years and over
  • Standard outputs available within 2 business days.
Standard outputs
  • Data files available in a variety of formats
  • A brief methods report that documents the survey process. This will include all details regarding weighting and AAPOR response rates
  • Wherever practicable, our preference is to archive data collected via the panel with the Australian Data Archive.
Services and Support
  • Access to SRC methodologists for advice on survey and questionnaire design
  • Access to SRC statisticians for advice on sampling and weighting
  • Access to academic experts at the ANU Centre for Social Research and Methods
  • Advice regarding parallel studies, sample blending and calibration in order to evaluate and/or improve the results being obtained from non-probability online panels.

We can support you with a full range of complementary research services, including questionnaire design and testing, analysis and reporting, and statistical significance testing.

About the Social Research Centre

Our mission is to provide world-class social research services to Australian researchers, policymakers, academics and business leaders in order to support informed decision-making and advance understanding of Australian society. The SRC is owned by the Australian National University (ANU).

For a quote or further information about placing questions on Life in Australia
03 9236 8500
9:00am - 5:00pm AEST