Life in Australia

How is Life in AustraliaTM different?

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Australian and international studies show that estimates generated from well-executed probability-based surveys are more accurate than surveys administered using non-probability methods.

Life in Australia TM is the only national online panel in Australia recruited and maintained using exclusively probability-based sampling methods.

Unlike other Australian online panels, Life in Australia TM includes adult Australians with and without internet access. Those without internet access or not comfortable completing surveys online are able to complete surveys by telephone.

Because the panel is recruited using probability-based sampling methods, survey results are generalisable to the Australian adult population with known sampling errors and known confidence intervals. These statistics are not calculable from surveys conducted with panels that use non-probability (‘opt-in’) methods.

The methods used to recruit, conduct, and maintain the panel, as well as techniques used in data processing and the production of survey estimates, are available to clients and may be shared publicly.

In addition to staging one-off and repeat cross-sectional surveys, it is also possible to conduct longitudinal surveys through Life in AustraliaTM. Such research is much more difficult on non-probability panels given the variety of recruitment methods used and the rapid turnover of panel members.

Most panellists complete surveys online, making surveys conducted through Life in AustraliaTM much more affordable than other probability-based surveys.

Data collection is undertaken over a two-week period. Panel members are sent multiple reminders across different media to encourage participation. This approach balances the desire to obtain high response rates with the quick turnaround we have come to expect from online research.

Alternative approaches with much shorter data collection periods lead to low response rates, a bias towards panel members who are more easily contactable and able to complete the questionnaire, and an increased risk of bias associated with topical current events.

Life in AustraliaTM surveys approximately 3,000 adult Australians per month. Questionnaires are tried to be limited to a maximum duration of 20 minutes. Availability is subject to demand, so please get in touch early!

Data files are available in a variety of formats and will include demographic profile data as standard.

If desired, a methods report can be commissioned that documents the survey process, including details of weighting procedures and AAPOR response rates. The report will comply with AMSRS, ESOMAR and ISO 20252 reporting requirements.

Wherever practicable, we recommended lodging data collected with the Australian Data Archive.

For a quote or further information about placing questions on Life in AustraliaTM, Email Us or call us on 03 9236 8500.