Frequently Asked Questions

(Please click on the question below to reveal the answer)

Whilst participation is always voluntary, it is important that you participate to ensure representativeness and that the results can be projected to the population.

The information you provide is used for only for research purposes and helps inform the decision making process of our clients. The information you provide is merged with that of other survey participants to form an aggregated view of perceptions, opinions and issues.

We collect information such as age and household composition as these are used to “categorise” survey participants for analysis and interpretation of the information collected.

We are not concerned with the identity of the person who provided the data, but are looking for patterns across population groups (defined by age, gender, household type, etc).

Possibly, but only ...

  • One of our supervisors calls to confirm the authenticity of the survey by re-asking a couple of questions (that is, the supervisor checks that the interviewer did their job properly)
  • Where you explicitly give your permission to be re-contacted for follow-up research or future survey.

No. We only contact people for research purposes.

The information we collect from you will never be used to contact you for a telemarketing type call, a follow up sales call, nor a call for donations.

Sometimes we don't leave a message when we call to protect your privacy. If the survey contains sensitive questions about personal issues we would prefer to speak with you rather than leave a message anyone in your household could hear.